CHRIS ELLERBY	
Los Angeles, CA 90025
chris@theavclub.tv

www.chrisellerby.com	
linkedin.com/in/chrisellerby
 

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SENIOR DEVELOPMENT PROFESSIONAL
WEB DEVELOPMENT| USER EXPERIENCE DESIGN| PROJECT MANAGEMENT
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Versatile, performance-driven technology professional 
dedicated to facilitating the development of engaging 
world-class websites and applications. A user strategist 
and advocate with expertise honed by helping Disney, one 
of the world’s most celebrated brands, to provide the best 
e-commerce experience possible. Enthusiastically employ 
user-centered design approaches to build innovative, 
functional products that delight customers and produce 
measurable returns on investment (ROI). With expertise in:
 
*User Experience Design	
*Web, Game Development	
*Agile Development Process
*Multivariate, Usability Testing	
*Workflow Analysis	
*Search Engine Optimization (SEO)
*Web Analytics & Metrics	
*Project, Portfolio Management	
*Web Technologies  (HTML/CSS/JS)

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Professional Profile
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DISNEY INTERACTIVE MEDIA GROUP	2005 – 2012 
Senior Developer - Disney.com
Senior Developer - AdSales

Successfully developed software tools, game engines, and 
development guidelines used to drive millions in annual revenue.  

> Delivered innovative, engaging digital experiences 
based on research and analytics through collaboration 
with creative teams, technical development teams, 
business product management, and support staff.

> Led cross-functional teams to implement key 
development initiatives.

> Moved development projects from idea through scoping and 
all phases of design and implementation, championing the 
integrity of the user experience throughout.

> Played a critical role in managing the overall user 
experience of Disney web properties; advocated for the 
user experience throughout all phases of the development 
cycle, including business needs analysis, user-centered 
design and development, usability testing and measuring 
success, ensuring that all user experiences adhere to 
the Disney brand tone and personality.   

Key Accomplishments

> Significantly increased guest search interactions by 
developing search type-ahead and suggestions interface 
for the Disney.com/search page and global chrome navigation.

> Developed a companion module for the Disney.com/search 
page that displays Disney Store product results matching 
the guest's search query as an image carousel; the 
novelty of which helped increase revenue by tens of 
thousands of dollars.

> Spearheaded the creation of Disney’s stylistic global 
chrome and footer; dynamically generated navigation modules 
that are highly customizable, CMS driven, CDN cached, and 
optimized for performance, SEO, analytics, device 
comparability, and accessibility. 

** Navigation modules are prominently displayed on all 
Disney branded sites and viewed by millions of unique 
guests daily. 

> Played a key role in the design and construction of 
3 Disney.com homepage frameworks. 

> Successfully partnered with Pixar and Skywalker 
Sound on the Wall-E Disney.com homepage animation. 

HYPERMEDIA SYSTEMS     2002 – 2004 
Senior Flash Developer 

Served as an integral part on a team of developers driving 
rich internet applications/products from planning and 
inception to launch. 

> Assisted in the development of the front and back-end 
systems efforts, with a particular focus on Flash web 
and video development.

Key Accomplishments

> Developed video chat application software and a dynamic 
modular user interface generation platform.

> Pioneered the use of Flash Communication Server technology 
in video conferencing in direct collaboration with Macromedia.  

MICROSOFT CORPORATION    1999 – 2000 
Flash Game Developer

Designed, prototyped, and implemented scalable, reliable 
game interfaces using Flash technologies for desktop 
and set top devices.

> Participated in the generation of game scripts and 
storyboards; solved complex technical problems and 
identified and addressed performance bottlenecks.

Key Accomplishments

> Worked with the "WebTV" platform to bring gaming to users 
of Microsoft's emerging (at the time) set-top technology. 

> Designed video game engines for use on set-top 
entertainment systems.