Chris Ellerby

Senior Technology Professional
Project Management | Web Development | User Experience

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Senior Technology Professional

Project Management | Web Development | User Experience

Versatile, performance-driven technology professional dedicated to facilitating the development of engaging world-class websites and applications. A user strategist and advocate with expertise honed by helping Disney, one of the world’s most celebrated brands, to provide the best e-commerce experience possible. Enthusiastically employ user-centered design approaches to build innovative, functional products that delight customers and produce measurable returns on investment (ROI). With expertise in:

  • Scrum & Agile Methodologies
  • Web, Game Development
  • User Experience
  • Multivariate, Usability Testing
  • Workflow Analysis
  • Search Engine Optimization (SEO)
  • Web Analytics & Metrics
  • Project & Product Management
  • Web Technologies (HTML5/CSS3/JS)


Professional Profile


Disney Interactive Media Group

2005 – 2012

Senior Software Engineer –
Senior Developer – AdSales

Successfully developed software tools, game engines, and development guidelines used to drive millions in annual revenue.

  • Delivered innovative, engaging digital experiences based on research and analytics through collaboration with creative teams, technical development teams, business product management, and support staff.
  • Led cross-functional teams to implement key development initiatives.
  • Moved development projects from idea through scoping and all phases of design and implementation, championing the integrity of the user experience throughout.
  • Played a critical role in managing the overall user experience of Disney web properties; advocated for the user experience throughout all phases of the development cycle, including business needs analysis, user-centered design and development, usability testing and measuring success, ensuring that all user experiences adhere to the Disney brand tone and personality.

Key Accomplishments

  • Significantly increased guest search interactions by developing search type-ahead and suggestions interface for the page and global chrome navigation.
  • Developed a companion module for the page that displays Disney Store product results matching the guest’s search query as an image carousel; the novelty of which helped increase revenue by tens of thousands of dollars.
  • Spearheaded the creation of Disney’s stylistic global chrome and footer; dynamically generated navigation modules that are highly customizable, CMS driven, CDN cached, and optimized for performance, SEO, analytics, device comparability, and accessibility.
    • Navigation modules are prominently displayed on all Disney branded sites and viewed by millions of unique guests daily.
  • Played a key role in the design and construction of 3 homepage frameworks.
  • Successfully partnered with Pixar and Skywalker Sound on the Wall-E homepage animation.

Hypermedia Systems

2002 – 2004

Senior Flash Developer

Served as an integral part on a team of developers driving rich internet applications/products from planning and inception to launch.

  • Assisted in the development of the front and back-end systems efforts, with a particular focus on Flash web and video development.

Key Accomplishments

  • Developed video chat application software and a dynamic modular user interface generation platform.
  • Pioneered the use of Flash Communication Server technology in video conferencing in direct collaboration with Macromedia.

Microsoft Corporation

1999 – 2000

Flash Game Developer

Designed, prototyped, and implemented scalable, reliable game interfaces using Flash technologies for desktop and set top devices.

  • Participated in the generation of game scripts and storyboards; solved complex technical problems and identified and addressed performance bottlenecks.

Key Accomplishments

  • Worked with the “WebTV” platform to bring gaming to users of Microsoft’s emerging (at the time) set-top technology.
  • Designed video game engines for use on set-top entertainment systems.

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